15 of the Best Public Relations Examples to Inspire Your Next Campaign

10 of the Best PR Campaigns in 2022 & 2023 - Meltwater

4. IKEA's Seed Ball Campaign. A fun PR and social media campaign, IKEA created a playful take on its famous Swedish meatballs with its release of the IKEA Seed Ball - at least, the instructions on how to make one. The Seed Ball is a savory, nutritious treat for bugs created in partnership with the World Wildlife Fund.

How to Do PR: The Ultimate Guide to Public Relations in 2023 - HubSpot Blog

Forming a strong foundation for your public relations will better enable your success than one-off efforts. Try to make each goal a SMART goal. This PR plan template can help you make sure that your strategy covers your key messaging and other goals. 3. Create a timeline for your PR campaigns.

7 Basic (Yet Brilliant) Examples of PR Tactics That Work - Prowly Magazine

The best examples of PR tactics to leverage. 1. Using press releases to spread the word. According to a Nielsen study, 92% of consumers trust earned media. When your brand is featured in magazines, news publications, websites, blogs, and other outlets—it simply increases people's confidence in your brand.

8 Amazing Public Relations Examples to Inspire Your Next Campaign - Determ

Best Examples of Public Relations Campaigns. #1 Carlsberg and the "Adopt a Keg" Campaign. #2 Dove - Real Beauty. #3 Lego and the Rebuild the World Campaign. #4 State Street Global Advisors' Fearless Girl. #5 IKEA and the #StayHome Campaign. #6 Zara's At-Home Photoshoot. #7 Tesco's Support for the Hospitality Industry.

Public Relations Examples To Improve Your Brand Image - CoSchedule

Spotify Wrapped. Spotify Wrapped is a great example of public relations because it combines personalization with data-driven content, encouraging users to share their music summaries on social media. This not only increases brand visibility but also reinforces Spotify's image as an innovative and user-focused brand. 2.

11+ Public Relations Examples To Inspire Your Next Campaign

A public relations (PR) campaign is a broad marketing strategy that aims to create an emotional bond between your product, service, or company and your target audience. PR strategies may include observing social media trends, naming opportunities, and scheduling preferred spokespeople for interviews or media tours.

2023 PR Campaign Examples and Bold Tactics to Inspire You

Effective PR campaign examples: Establish Trust: Airbnb regularly uses real customer experiences in their advertising. According to this Power Reviews 2023 survey, 93% of consumers say ratings and reviews are the number one factor in making a purchase. Generate Buzz: The Netflix series Stranger Things proved this with an epic season 4 pre ...

The Basics of Public Relations (PR): Meaning & Examples - Meltwater

It relies on media relations to earn press coverage, as well as content and KPIs to measure your PR performance. Another PR meaning can be this: The planning of activities designed to shape the public's view of your brand or company. However you define PR, it's important to think of the reason behind your PR activities.

What Is Public Relations in Marketing? Definition & Examples

The definition of public relations (PR) focuses on communicating with the public to create a brand narrative and maintain a company's reputation and visibility. PR professionals earn media coverage by: Public relations is a subset of marketing that focuses on earned media management. As a broader category, marketing includes: Public relations ...

What is Public Relations? PR Definition Explained - HubSpot Blog

PR is short for "public relations" and refers to the strategic communication from an organization to the public to maintain or cultivate public image and/or respond to public discourse. There's an old saying: "Advertising is what you pay for; publicity is what you pray for.". Public relations isn't an easy profession to define.

19 Successful PR Campaigns and Why They Worked - Zen Media

3. Lego Rebuild the World. Their first global PR campaign in decades, Lego's Rebuild the World was focused on inspiring creative thinking in kids—but also adults. As part of the public relations campaign, Lego asked customers to submit pictures of their creations, aggregated onto a 3D globe on the brand's website.

What Is Public Relations? PR Functions, Types, & Examples

Public Relations Examples. PR stunts or strategies range from donating to an affected community to running a brand activation stunt in a mall. Some of the examples of successful public relations campaigns are: ... Public relations is a marketing tool for communicating expertly drafted messages using non-paid/earned media to build mutually ...

15 of the Best Public Relations Examples to Inspire Your Next Campaign

20 of the Most Brilliant Public Relations Examples to Inspire Your 2024 PR Strategy. In today's crowded media landscape, it's harder than ever to earn the spotlight for your brand. Journalists are bombarded with generic press releases and dull product announcements. Consumers are increasingly skeptical of traditional advertising.

Public Relations in Marketing - 10 Amazing PR Examples!

For example, the body shop, Paul Newman's Salad Dressing, and many other organizations have gained success, and positioned themselves in stiff competition with the help of effective PR strategies. Even the tech giants like Microsoft, and Intel have made use of Public Relations campaigns for their success.

PR Strategy: 13 Effective Public Relations Strategies (Examples & Tactics)

An effective public relations strategy plays a crucial role in getting your brand in front of the people who want to see and engage with it. 42% of people believe that press releases are the most trustworthy content.. Moreover, 78% of journalists agree they want to receive newsworthy stories from PR professionals. Hence, if you plan your public relations strategy with a professional PR firm ...

Top Example of Public Relations Marketing: A Guide to Crafting ...

Marketing public relations is a subset of marketing that aims to build relationships with the public and create a positive image for a company or organization. It uses PR strategies to achieve marketing objectives, such as gaining awareness, stimulating sales, and building relationships between consumers, companies, and brands.

111 Public Relations Strategies, Tips and Examples - Small Business Trends

8. Create compelling content. Public relations revolves around communicating the right information to the right places and people to construct and uphold your brand reputation. It requires a deep understanding of your target audience's language, desires, and interests, as well as their dislikes.

9 Great Public Relations Tactics with Campaign Examples - Ahrefs

Learn how to use public relations (PR) to influence your brand perception and earn valuable backlinks, traffic, and sales. See examples of PR campaigns that involve media monitoring, newsjacking, trending topics, linkable assets, brand ambassadors, and more.

10 Public Relations Examples That Inspire Your Next Campaign

Because PR is as much art as it is science, some of the examples below fall into more than one category. In particular, the crossover between social media marketing and influencer marketing is significant, as in 2023 social media is as driven by influencers as by users, if not more so. What Are Examples of Public Relations Campaigns?

9 Public Relations Examples To Inspire Your Next Campaign

To further clarify and support your understanding of public relations, here are 9 examples of PR strategies you might use: 1. Press releases. Written press releases are a classic public relations strategy. These documents are prepared by an organization's public relations team, and sent to news media for potential coverage in print, television ...

Public Relations Marketing Examples

A Public Relations Marketing Example. Here's a simple public relations marketing example to better explain how PR tactics work in practice. A company launches a new sustainable product line and wants to promote it to consumers, media, and other stakeholders. The company's public relations firm will use a variety of PR campaign tactics to ...

Public Relations (PR) Functions, Types, Examples, Pros & Cons

According to the function and features of the PR, we can divide it into the following types; Media Relations. Media relations mean that you build relations with media through interviews, press releases, notifications, and press conferences. Communal Relations. Here you establish a relationship with the local community.

10 ways to boost brand reputation through employee marketing

4 examples of employee marketing. There are a bunch of employee marketing examples out there, but some of the more common ones include: Employee social media advocacy: This is where employees are encouraged to share important company updates and achievements, as well as product promotions on their own personal social media accounts.

10 Examples of Clever Social Media Marketing - Planable

10 examples of clever Social Media Marketing to copy. Here are some of the most clever SMM campaigns executed by various global brands. Study their approach, analyze the metrics they target, and see how you can integrate them into your own strategies. 1. Samsung's Galaxy Unpacked Live Stream